How we buy
A diverse supply chain
We buy from around the world using a strategy of “right product, right country”. Years of direct sourcing experience have resulted in long-standing supplier relationships.
Our business model
Debenhams is an iconic British department store group which was established over 200 years ago. Debenhams has a strong presence in key product categories including womenswear, menswear, childrenswear, home and health & beauty and offers its customers a unique and differentiated mix of brands. It has growing multi-channel and international businesses.
What we sell
Driving growth through differentiated brands and products
Debenhams sells a unique mix of brands and products which is a major point of differentiation on a crowded high street.
How we sell
A store portfolio at home and overseas plus growing multi-channel sales
Debenhams sells through an increasing number of channels: owned stores in the UK, Ireland and Denmark, franchise stores in 25 countries and multi-channel activities.
 |
 |
 |
UK & Ireland163 stores and online Gross transaction value £2,355.6m |
Denmark6 stores Gross transaction value £246.7m |
International franchises65 stores Gross transaction value £77.0m |
87.9% |
9.2% |
2.9% |
Sales by channel
 |
 |
Instore93.3% £2,498.9m |
Online6.7% £180.4m |
Our customers
Growing market share through a loyal customer base
Debenhams’ customers reflect our role as a family department store. Our core customer is a woman aged 25-45, which also happens to be the largest part of the market.
