Overview
Learn more about our business model, Debenhams’ highlights and KPI performance in 2011 and the wider retail environment as well as an introduction from our Chairman.
- 2011 performance: KPIs
Strategy review
Learn more about Chief Executive Michael Sharp’s view of 2011 and the four pillars of our strategy to build Debenhams into a leading international, multi-channel retailer.
- Multi-channel
- International
Finance review
Learn more about the financial performance in 2011 in detail. Also read about Debenhams’ risk management practices and an analysis of the principal risks within our business.
- Finance Director's review
- Risk review
Sustainability
Learn more about how we are ensuring that our business strategy and its operations reflect our broader responsibilities.
- Sustainability
Governance
Learn more about our board of directors and how it ensures that the risks and rewards of doing business are properly managed and balanced.
- Directors' report
- Remuneration report
Accounts
- Statement of directors' responsibilities
- Independent auditors' report to members of Debenhams plc (Group)
- Consolidated Statement of Changes in Equity
- Consolidated Cash Flow Statement
- Notes to the Financial Statements
- Five‐Year Record Income Statements
- Five‐Year Record Balance Sheets
- Independent Auditors’ Report to the Members of Debenhams plc (Company)
- Company Balance Sheet
- Notes to the Company Financial Statements

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Operational highlights

Market share growth in most key categories: women’s casualwear, menswear, childrenswear and premium health & beauty
Strong multi-channel growth; online GTV up 73.8% to £180.4 million¹
Excellent performance from Magasin du Nord: EBITDA up 141.1% to £13.5m²
Sales in international franchise stores up 16.5% to £77.0m¹
Three new UK stores opened, creating 350 new jobs
Eleven store modernisations undertaken
New ranges including Edition, Diamond by Julien Macdonald and J Jeans for Men by Jasper Conran
“Life Made Fabulous” marketing campaign introduced

¹ 53 weeks to 3 September 2011

² 53 weeks to 3 September 2011 vs 42 weeks to 28 August 2010