Shopping on the go

Shopping has been revolutionised by the advent of the smartphone. The first Debenhams app was launched for the iPhone in October 2010. This was followed in spring 2011 by Nokia and Android apps and a dedicated Beauty Club app. The latest addition is an iPad app. So far the apps have been downloaded 650,000 times between them. They boast a host of value added features, such as a barcode scanner for easy product identification, the ability to create gift lists and wish lists, a location-based store finder and access to Debenhams TV.

The latest innovation is a dedicated mobile site which launched in September 2011 and makes using the website on a mobile device much quicker and easier. Users are automatically directed to the site by their smartphone browser or can find it direct at m.debenhams.com.

Already one in ten visits to our online offer comes through mobile and this is likely to increase significantly in the coming years.