Improving and widening the reach of the brand in the UK
- UK stores are the engine room of the business and remain as relevant as ever
- We are improving the performance of UK core stores ahead of modernisation
- We are accelerating our store modernisation programme: all 45 core store modernisations will be completed by the end of 2013
- We will continue to open new stores in target locations; nine new stores are contracted, nearly 30 more are in discussion
Living up to our brand promise
- Our brand and product strategy will ensure we have the right products at the right prices
- Designers at Debenhams will continue to be the cornerstone of our brand strategy and we aim to grow it to £750 million of sales over the medium-term
- We are raising our standards instore
- We are communicating the proposition differently through a more joined-up approach to marketing
Increasing availability and choice through multi-channel
- Online sales will grow to £500 million
over the medium-term
- We are giving customers more choice
of products, brands and ways to shop
- We are increasing availability through
instore ordering and “Endless Aisle”
- We are ensuring that we have the right
technology and logistics to deliver our
ambitions
Expanding the brand internationally
- We will double the number of
international franchise stores over the
next five years
- We are continuing to make progress
at Magasin du Nord
- We will use Magasin as a blueprint
for other acquisitions
- We will grow international online
to 20% of total online sales over the
medium‑term